ANNUITY RENEWAL RATES SET EQUITRUST APART FROM THE COMPETITION

Why renewal rate integrity and transparency matter?

In your relationships with clients, you’re likely familiar with the conversation about why their fixed index annuity's (FIA's) account option cap or participation rates changed from one contract year to the next. After all, renewal rates play a big role in ensuring your clients’ retirement strategies help them achieve their goals.

What factors impact renewal rates on FIAs?

At the time your client purchases an EquiTrust FIA, the interest rate environment helps determine the caps or participation rates of the annuity. Renewal rates can be affected by:

Option costs — An insurance company purchases options that hedge the index crediting strategies of the FIA. Changes in market volatility or short-term interest rates impact option costs, which affects where cap and participation rates are set at the time of renewal.

Bond yields — If bond yields change, that affects the rates at which a company can reinvest, which can influence the fixed rate upon renewal.

Strong renewal rates
EquiTrust, has a proven history of strong renewal rates, and it’s a history that they never hide. In fact, take a look at renewal rates over 12 years on the MarketPower Bonus Index^® Annuity.

EquiTrust makes it easy to view renewal rate history for any EquiTrust product from the date of contract issue.

For annuity information or illustrations contact Beau Blouin with 3 Mark Annuity Marketing at 281-269-2371 or by email at beau.blouin@3mark.com.