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The Nuances of Selling Life Insurance to Women
Listen to Marti Barletta, best-selling author and marketing expert, as she talks about what women are looking for in a life insurance producer and provides insights and tactical solutions for building your referrals and book of business. Marti explores:
- Why women represent an untapped sales market
- Women’s mindset and how it differs from male clients
- Tactics and ideas for prospecting and generating referrals
- Understanding women’s needs, preferences, and priorities
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