3 Mark Financial, Inc.

March 24, 2021

Help Protect Our Families campaign aims to close the life insurance coverage gap

To change the trajectory of U.S. life insurance ownership, several industry associations have united with full support from Protective Life to help raise awareness about the value of life insurance. Here’s how you can help.

Mining for Conversion Opportunities

When choosing a term life insurance carrier for clients, consider the conversion benefits of PL Promise Conversion UL, including the ability to mine inforce policy data to identify clients nearing the end of their conversion period through Producer Bay for easier policy review and cross-sell opportunities. Reach out to your PL Promise sales team for a demo.
 
Tool to Help Start the Conversion Conversation

With life changes, opportunities can expand. It may be time for clients to make sure they’re covered for the long term. Download this handy flyer to show your policyholders just how easy converting to PL Promise Conversion UL can be.

Key person sales idea

Employees who contribute to a business’s success are a valuable asset. And their loss could create risk and a financial burden for the business. Show owners how life insurance on key employees can help the business receive cash to recruit, train, recover from lost income, or overcome whatever financial burden is left behind. Then help them quickly and easily calculate the cost of losing an employee and the amount of coverage needed. View Key Person Calculator and Sample Output (owner).
 
Key Employee Retention

Show employers how key employee benefits can help them recruit, reward, retain and retire their top talent. These benefits can help employees make up for benefits lost due to government restrictions placed on qualified retirement plans. The result? More engaged and loyal employees—and a great recruiting tool, too. Refer to the concepts guide to help identify the right solution.

Need Some Life Sales Ideas to Help You Boost Your Sales?

Want sales ideas that can help you position indexed universal life insurance with your clients? Want to know what makes our IUL products unique? We have just the place for you to go – our Life Sales Tools page.
 
Leaving a Financial Legacy for Grandchildren

If you have clients who are grandparents, make sure they know about the products we offer that can also set up a financial foundation for their kids and grandkids. Learn more.

Updated Performance Insights Are Now Available

We’ve updated the Performance Insight pieces with fourth-quarter information. Simply click on the one you’d like to see:

VUL Protector
SVUL Protector
PruLife Custom Premier II

Client Blog Post: Life Insurance When Expecting

Clients who are expecting may not have life insurance on the mind. But with big changes ahead and a whole new person to care for, it’s important to obtain financial protection. Share our client-friendly blog post for helpful info on buying life insurance with a baby on the way.

S.T.O.P.

What is S.T.O.P.?  S.T.O.P is a proprietary Global Atlantic problem-solving framework which opens up eight life insurance conversations you can have with business owners, covering employees, partners, family and heirs. Stay tuned in the coming weeks for all the conversations.  Check out the website.

Symetra Term Is Now Available for High-Net-Worth Foreign Nationals

In addition to our fixed permanent life insurance, Symetra Term Life Insurance is now available with our high-net-worth foreign national (HNWFN) market program.  If you’re currently working with or have referrals for HNWFN clients, when the time is right, our market expertise and product solutions can help navigate the generational wealth transfer process with a program and guidelines designed specifically for them. Learn more.

Reward and Retain Valued Executives

High-quality employees provide a competitive edge that can take your business to the next level and offering an executive bonus plan using life insurance can help attract and retain your industry’s top talent. Click here to see Executive Bonus Plan. Learn more.

Fact Flyer: 2021 Tax Updates

A new year brings new tax levels for federal estate and gift tax rates.  Our  updated “Fast Facts”  provides key tax figures and highlights for 2021.  Get The Facts Today.

Why Both Partners Need Coverage

In support of the industry-wide campaign, #HelpProtectOurFamilies, MDRT has released an article focused on why it’s important for stay-at-home parents to have life insurance coverage. Read the article and the Value of Mom client PDF.

Introducing the Sales Desk FAQ Video Series

In our new video series, Dillon Ruth answers some of your top sales desk questions in just minutes. Visit the Sales Desk FAQs playlist on YouTube to watch the latest videos. Watch Now.

Why SBLI Flex Whole Life?

The strength of a whole life policy lies in its versatility. On the one hand, it helps guarantee the protection of your family’s financial future. On the other, it’s a concrete asset when the financial markets are down; building guaranteed cash value over time and offering the potential for enhanced growth with dividends that can supplement your income needs when you need it most. Click here for more information and our customizable marketing piece.

Policy and Legislative Updates and Resources:

When laws pass that affect clients’ retirement planning or retirement income, we offer informative content here to help you navigate the changes. Click here to access several planning opportunities and updates.
 
Helping Today’s Families Plan for Tomorrow!

74% of clients believe that supporting their aging parents has complicated their retirement planning.  The dynamics of today's families are quickly changing and bringing with them a new set of complex financial challenges that need to be addressed. Helping families simplify and plan for these unique issues could be beneficial for both them and your business. We have resources to help you help your clients navigate these waters. Learn more.

Spring into Action! Opportunities for Your Clients and the Community

For those fortunate enough to not need their stimulus, here are 3 ways for your clients to use their funds. Read more.
 
Bridge the Gap: Turn Tax Refunds into Retirement Income

Put that refund to work closing their retirement gap. Read more.

NEW: MoneyGuard Market Advantage Email Campaign in a box

Use the campaign to introduce Lincoln’s new MoneyGuard Market AdvantageSM product, share key resources and identify potential client opportunities. View our 'Promotional Resources' section of our MMA Toolkit to download the email campaign.  

Life Annuity Specialist features OneAmerica’s niche Hybrid Annuities

The niche hybrid products are fixed-rate or fixed-indexed annuities that come with a long-term-care benefit. They qualify as tax-favored long-term-care insurance under the 2006 PPA. Read the article.

ASSET TRANSFER TIPS 

For all annuity carriers

Transferring assets, or exchanging money via section 1035 of the tax code, may have tax consequences. Any questions regarding taxation should be referred to a qualified tax professional.

Call the Financial Institution/Insurance Company to see what they require to transfer the money e. g. some financial institutions, like Fidelity, require a call from the client to release money, others like Northwestern Mutual require their own surrender form to accompany the 1035/transfer form from the company receiving the money.

Attach a copy of a current policy/ account statement for the funds being transferred to the 1035/transfer document.

Complete the 1035/transfer form carefully and completely. Be sure all necessary signatures are obtained.

Send original transfer forms with the application to 3 Mark for processing.

Annuity Fact Finder 

Click here for a great Annuity Fact Finder

Informal Inquiry Process Update – Effective March 1, 2021

In order to continue to provide strong service on large informal cases as well as your formal applications, effective March 1, 2021, we are updating our informal submission guidelines.

Go Digital with SBLI: Your End-To-End Digital Solution for Term and Whole Life

SBLI offers a unique end-to-end digital process that guarantees no in-person contact, no fluids and no exam underwriting process, no matter what! Learn more.

Help Your Business Move Fast…Faster…Fastest

In just three simple steps, you can get business done faster with our streamlined drop ticket solution. No meddlesome paperwork, no paramed scheduling, no stress. Click here for details.

Introducing New and Improved Case Statuses For Digital Applications

Later this month, we expect to release new capabilities in our digital application platform. These capabilities will include implementing three new case statuses to add even more clarity during the underwriting process. See announcement.
 
A Simple Online Application and More Opportunities For An Exam-Free Experience

A new exam substitution program, Lab Lift, is the latest accelerated underwriting enhancement for your clients. Eligible clients who are not initially approved exam-free through the application process can substitute an attending physician statement (APS) for a paramedical exam. Learn more.

COVID-19 Life Insurance Guidelines

Our COVID guidelines are now live! These guidelines are available both on the Advisor “Go Digital” page and also now for consumers on our public website. Visit our site at: https://www.lfg.com/public/COVID-19/Life.

We've Doubled Up on Our Non-Medical Offering!

We’ve doubled up on our non-medical underwriting offering and expanded it on our protection focused IUL and doubled the face amount from up to $500,000 to $1 million! With easy non-medical underwriting on qualifying cases, it's simpler and faster than ever. Learn More.

Getting to the Heart Of What You Are Looking For

Have an appetite for something specific or need suggestions to satisfy your palate? We have just what you are looking for. Whether it is the rated case advantage, custom durations or term conversion options, get familiar with all of the benefits of Select-a-Term. Want to know where we look the best? Our Underwriting Sweet Spots flyer will show you everything you need to know about AIG’s flagship term product.

Important: New Form for Tax Return Transcript Requests

A new IRS form, 4506-C, is available for use when requesting tax return transcripts. Note: The IRS no longer accepts requests using the previous form. View our New Business Bulletin.