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While many of today’s clients want to take a closer look at how financially prepared they are for the unexpected, they may not realize how important long-term care planning is to protecting the future they want for themselves and those closest to them.
To help meet this need — and in response to requests from several of you — we have updated our long-term care materials and tools, making it easier to proactively have this important conversation with your clients. We also highlight the key benefits of our Long-Term Care (LTC) rider, which makes it one of the most viable solutions available to help clients pay for actual long-term care expenses they incur. Take advantage of these resources, including:
- Easily accessible producer materials, such as a Seller’s Guide that walks you through every step of the sales process, from getting the long-term care conversation started to explaining how our LTC rider helps families beyond sending a check
- Engaging client-approved materials that explain how a plan for long-term care can help protect their family and their finances — and how John Hancock’s LTC rider can help them do both
- Social media kit, pre-approved posts to help expand your reach within your social network
- A one-stop sales-support site, giving you convenient and quick access to all our long-term care marketing collateral and tools
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