Case in Point: A producer was in a competitive situation with another agent. The other agent was showing the client a leading carrier's Guaranteed UL (GUL) product. Working with an Advanced Markets Consultant, the producer was able to illustrate a cost-efficient alternative with greater flexibility.
Click this link to see how an advisor was able to position Protection UL to win a case up against a No Lapse Guarantee contract, ultimately offering more customer value and flexibility.
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