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3 Mark's In The Loop Newsletter

3 Mark Financial, Inc.

April 24, 2019

Tips & Tricks with IUL Illustrations

Join John Hancock Actuary and Director Adrian Wan, and National Account Vice President Meredith Elliott to learn more about how IULs work, why IUL's strong combination of downside protection and upside potential are resonating with customers, and John Hancock's IUL products.

Webinar Thursday April 25 at 11:00 am central

Register Now

The Lincoln Leader

Click here to read the latest edition of the Lincoln Life Leader for updates on the expansion of automated underwriting to permanent products, the Lincoln WealthAdvantage IUL transition period, and more. 

[ONEmeeting Replay] See what happens to a Lincoln IUL in the REAL WORLD

During the April ONEmeeting, Steve Sabol and his guests looked at how a Lincoln IUL might perform in a number of different historical return scenarios… and what separates Lincoln IUL from the rest.  Watch the replay.

Lower Rates for Protective Classic Choice Term

Don't forget — Protective Classic Choice Term offers the same dependable coverage, now with an even lower price tag.

Making it a Word of Mouth Business

Everyone knows that word of mouth is a powerful way to grow your business.  But how do you get your clients to talk about their life insurance when most people don’t think about the policy they purchased except when they receive their premium notice.  The reality is that you can’t generate word of mouth unless people are excited about the experience.  Read More. 

Happy Birthday John Hancock Vitality!

Help us celebrate John Hancock Vitality’s fourth birthday.  With nearly 35,000 members and sales of $100 million in 2018 1, we’re changing the way people think about life insurance and the way producers sell it. 

  • Almost 50% of our policyholders choose Vitality PLUS1
  • John Hancock Vitality cases are 20% more likely to close compared to traditional life insurance2
  • Policyholders are 2X more likely to recommend John Hancock Vitality3

Last year, we included John Hancock Vitality on all of our flagship products -- at no additional charge -- with the introduction of Vitality GO.  But that's just the beginning!  Our goal is for every client to live a longer, healthier life with John Hancock Vitality.  Learn more.

See Why Accumulation IUL is the Better Choice

Listen to our experts in this replay of our recent Accumulation IUL webinar discussing how Accumulation IUL is better-than-ever for you and your clients  —  and why it's one of the industry's fastest-growing accumulation products.

It's More Than a Watch

Apple Watch is the most popular benefit of the John Hancock Vitality program! In fact, it’s one of the reasons clients are recommending Vitality nearly 2X as often as traditional life insurance.1 So, help get the word out and generate new leads by sharing these Apple Watch social media posts with your network today.  

Celebrate the End of the 2018 Tax Season

Tax season 2018 has officially wrapped up for many. Now is a great time to talk to your clients about the tax benefits of life insurance  — the tax-free death benefit, tax-free distributions, tax-free growth on cash value, and more! Pair this discussion with our Tax Diversification Client Guide to further highlight the benefits of well-diversified portfolios.

The Power of Indexed Crediting

With Accumulation IUL ’18, Protection IUL ‘18, and Protection SIUL ‘16, policyholders can earn interest credits linked to the movement of a financial index. That means more cash value potential, along with the protection of a 0% floor.  Learn more.

UL Product Changes Effective May 6 

Coming soon, we will be making updates to PruLife Founders Plus® and PruLife Essential UL®.  Also, PruLife® UL Plus is being retired.  Learn more.

Premium Paying Strategies

When affluent clients need to purchase a large amount of life insurance, a number of different strategies can be employed to pay the premiums. Each strategy can be tailored to a client based upon his or her unique facts and circumstances.  Share these with clients.

How to Reduce Taxable Income for Small Business Owners

In 2018, most small businesses saw tremendous growth. Venture capital investment in startups swelled to the highest-ever level — nearly $150 billion going into the new year. The increased acceptance of a gig economy model — using freelancers and contract employees — has made hiring more cost-effective. And, some small business owners are taking advantage of the 20 percent qualified business income deduction from this year’s tax reform bill. Read more here

Comparing Taxed Investments to Life Insurance

While most clients understand the rate of return in relation to investments such as stocks and bonds, they may not realize that the death benefit from life insurance also provides a rate of return in relation to the premiums paid. The attached flyer shows that when a life insurance product is used and premiums are paid, an internal rate of return (IRR) exists between the premiums paid and the death benefit. Keep in mind the only time an actual rate of return is realized is upon death.

Weekly Economic Review & Outlook: Consumers Leading a Rebound in Growth

Retail sales bounced back strongly in March and could signal an improved trend for growth heading into the second quarter.  Read mo 

Learn How Clients Benefit When Interest Rates Rise

With IUL Protect and the Extra Interest Credit, your clients get direct cash value on top of their index return when interest rates rise.  Watch the video.

Symetra and Sumitomo Life

Tokyo-based Sumitomo Life is one of Japan’s oldest and largest life insurers with more than a century in the insurance business. Headquartered in Bellevue, Wash., Symetra is led by a local management team that is focused on growing the company on a national level. Since 2016, Symetra has been an integral part of Sumitomo Life’s $339 billion family of companies.  Read more.

Have You Heard about PL Promise GUL

Give your clients affordable life insurance death benefit protection with the certainty of a guarantee plus optional living benefits.  Fact sheet. 

Reprice on PL Promise Term Life Insurance

As of April 15, 2019, PL Promise Term life insurance will get more competitive. Check out our “sweet spot” pricing improvements.  Read more.  

How Do We Compare?

Check out our PL Promise Term older age advantage! Use this sales idea to see how Pacific Life stacks up against the competition.

Top 6 Reasons to Choose IUL Protect

Discover how IUL Protect's simple guarantees and comprehensive protection make it unique. Read more.

Power of the Extra Interest Credit (EIC)

Discover how the EIC gives clients the opportunity for growth, even with flat or negative index returns.  Read more.

Get Under the Hood of 1040 Tax Forms to Boost Sales

With changes to taxes via the Tax Cuts and Jobs Act, reviewing clients’ updated tax forms can help you identify life insurance needs and opportunities. 1040 Guide Book for 2018 Returns Overlay for the 1040 Sample case data for the 1040. 

As Priorities Shift, Clients’ Needs Change. When Was the Last Time You Checked In?

Learn how AXA’s Purpose, Product, Health (PPH) Exam can help you evaluate clients’ policies to ensure they align with their ever-changing needs.  PPH Client Exam brochure PPH Client Fact Finder

TAKING AN IN-DEPTH LOOK: Bonus Multipliers on Index Universal Life Insurance

Index universal life insurance (IUL) is a popular product that can have many nuances. Designs and features are continually evolving. That’s why it’s essential for the advisor and consumer to review all components of an IUL product before deciding if it’s right for their particular situation. Read this white paper for an in-depth look.

Perfecto Your Prospecto

It’s a gold rush and we’ve got the shovels! Our Prospecting Playbook has two paths to guide to a wealth of tools to help you mine your inforce book of business to find hidden gems and polish your prospecting skills to strike gold with new clients. All that glitters could be gold, so grab your shovel and start digging.  Prospecting Playbook. 

Master Playbook Location Change!

Please update any bookmarks or instances of the Master Playbook link in your browsers, materials, and on your websites prior to April 30th, 2019.  Access the new version. 

100 is the New 80

Embracing longevity is top of mind for Americans, and our new “Plan for 100” brochure has 20+ share-worthy infostats and concepts to get those sales percolating.

Help Younger Clients Plan Ahead with the LTC Rider

Some younger clients have a hard time envisioning themselves needing long-term care services. This sales idea discusses how an LTC Rider on a life policy provides these clients with an additional planning option.  Read more.

Important IOLI and STOLI Reminders

Please review these reminders of our position regarding certain life insurance transactions.  Read more.

Income protection: it all starts with awareness

People know their income is important, but most aren’t aware of the need to protect it – or how easy and affordable it can be. Help local consumers see the value of income protection by raising their awareness of individual disability insurance (IDI).  Leverage other resources at principal.com/DIAM

Term Insurance from Principal Offers Protection and More

Principal® Term offers your clients 10- to 30-year coverage to help them meet personal and business needs. And our recent rate reduction makes it even more affordable. Now’s the perfect time to show them the additional benefits it can provide. Read more

Protect Against the Loss of Key Employees

Key person insurance is a simple and efficient solution to help protect businesses from the unexpected loss of top talent.  Get a quick overview

Save the Date:  New Insights from Business Owners PLN

What’s most important to owners of small- to medium-sized businesses? Hear the results of our recent survey and how these business owners prioritize their needs. We’ll also help you identify sales opportunities for best helping your business owner clients.  Learn more.

Allianz Strength Video

In our new Allianz Life Insurance Company of North America (Allianz) strength video, you can learn more about the strength of our mission, the strength of our relationships, and the strength of our integrity in under two minutes. And you can also share it with your clients so they can learn more about us, too!  Watch now. 

Help Grow Your Business with the Discover FIUL Kit

Our client-approved kit, Discover FIUL, helps you open the door to conversations with new and existing clients and diversify and build your book of business.  Order your kit today and attract clients seeking protection and the opportunity to diversify their financial portfolio.

Special Needs Care: Meeting Your Own Needs & Those of Your Loved One

The complexity of special needs care may mean your own financial necessities — including your personal savings, investments and retirement plans — are no longer at the top of your priority list, or have shifted from your original thoughts. Such a situation may feel complicated and hard to achieve. Taking care of your own financial stability and future is important to you, however, and it helps put you in a good position to care for your loved one with special needs as well.  Read more.

Cost of Long-Term Care: Planning for an Uncertain Tomorrow

Aging is an inevitable part of life, and it may come with significant caregiving challenges for many families. This fact is why discussing the cost of long-term care, and learning how you could prepare for it, can be so important.

From budgeting for these costs as part of your retirement savings to purchasing long-term care insurance, there are many strategies your family can consider to help ensure you get the care you need and deserve.  Read more.

CMO Update: Our Perspective on IUL Multipliers

Our Chief Marketing Officer Steve Sanders has introduced a new monthly video series to keep producers updated on our products, technology, commitment and support. In his first CMO Update video, Steve discusses IUL multipliers and Columbus Life’s approach to straightforward, transparent product design.  Watch now.

Hybrid or linked-benefit products are a fresh approach to retirement and estate planning. These products, cover opposing risk groups by combining long-term care coverage with life insurance or an annuity.

Cost of LTC From State to State

Do you know how much LTC typically costs in your state?  Click to find out. 

 Nationwide CareMatters: Learn the Difference a Cash Indemnity Policy Can Make

In order to offer your clients the freedom to cover their care expenses, without providing receipts to the insurance company, you will want to consider a cash indemnity policy vs. a reimbursement policy.  Watch this 2 minute video and/or read this white paper to learn how Nationwide is currently the only linked benefit product to offer cash indemnity benefits for long-term care for your clients.

“I Think We’ll be Okay - Unless One of Us Gets Really Sick”

You’ve probably heard this from prospects before, and it can be a difficult situation to address. Most retirees aren’t interested in reducing their current lifestyle to pay for a traditional long-term care insurance policy they may never need. But with SecureCare Universal Life, they may not have to.  Get the kit.

Learn and Earn: Care Solutions Webinars

Ready to dig into the OneAmerica® Care Solutions product suite? Our webinars will take you from high-level concepts to in-depth topics all related to our asset-based long-term care (LTC) solutions. All webinars are free to attend!  Learn more.

In The Loop Annuities / LTC

ASSET TRANSFER TIPS 

For all annuity carriers

Transferring assets, or exchanging money via section 1035 of the tax code, may have tax consequences. Any questions regarding taxation should be referred to a qualified tax professional.

Call the Financial Institution/Insurance Company to see what they require to transfer the money e. g. some financial institutions, like Fidelity, require a call from the client to release money, others like Northwestern Mutual require their own surrender form to accompany the 1035/transfer form from the company receiving the money.

Attach a copy of a current policy/ account statement for the funds being transferred to the 1035/transfer document.

Complete the 1035/transfer form carefully and completely. Be sure all necessary signatures are obtained.

Send original transfer forms with the application to 3 Mark for processing.

Annuity Fact Finder 

Click here for a great Annuity Fact Finder

In The Loop Underwriting New Business

Principal’s Accelerated Underwriting continues to be the industry’s leading expedited underwriting program, making it faster and easier for your advisors to provide coverage to their clients. 

 As of Monday, April 1st, we have enhanced our Accelerated Underwriting program to include Standard, Standard Plus, Preferred and Super Preferred applicants to apply for Life Insurance!

Click the link to view the AU Checklist and Producer Guide

Automated Underwriting Enhancements

We have great news, we've made some major enhancements to Automated Underwriting, our 'instant decision' tool for Living Promise e-Applications.  Read more.

Automated Underwriting Updates

Each week we provide you with updates, tips, or enhancements for Automated Underwriting, our 'instant decision' tool for Living Promise e-Apps.  Read more

Prescription Rule Update

We are updating our rules around High Blood Pressure medications, and how they impact our Express product portfolio.  Read more

Can Your Age 50-69 Clients Get Up to $1 Million Coverage With No Medical Exams?

That’s it! Simple. Easy. Transparent. It’s PL Smooth Sailing Underwriting.  Learn more.

Reduce Application Cycle Time by up to 7 Days

You can now minimize the time your clients spend authorizing Attending Physician’s Statements (APSs) through EMSI with OneTouch. Clients will be able to create a biometric signature that can be transferred to authorization forms sent to their doctor.

Pro Credit Standard-to-Preferred Underwriting Program 

Protective Life's Pro Credit Standard-to-Preferred Underwriting Program can improve an underwriting decision by one class (Standard to Preferred) for qualified applicants.  Read more.

Get on Board PruFast Track

PruFast Track is Prudential’s accelerated underwriting process that’s faster, less invasive, and more efficient than traditional underwriting. Experience the ease and convenience of PruFast Track today!  Watch this short video to learn more.

Making Coverage More Affordable and Accessible for Clients with Substandard Ratings 

John Hancock Vitality has something to offer everyone, but it can be especially beneficial for people with less than perfect health. Not only can it make their coverage more affordable, but it can also motivate them to live healthier lives. See how we’re offering these clients savings of as much as 20% when they elect Vitality PLUS on their permanent policies!

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