|  The 2 million+ family-owned farms and ranches in the U.S. need your help.2
89% of the farms and ranches in the U.S. have no succession plan3, and their unique planning challenges may make life insurance one of the most powerful tools available to them. Last week we shared tips on getting started in this market, and below you’ll find content you can share with your farming and ranching customers. These pieces will help you guide the planning conversation with them, identify what their goals are and identify planning opportunities you can help them with. Next time we’ll be back to share case studies and sales ideas for the Farmers and Ranchers market. |
