|
Learning about generational differences can help you quickly expand the target age range for your sales and grow your business. Your customers can be 10 or more years younger or older than you, which can make their preferred communication styles and mediums vary significantly.
Consider Baby Boomers, for example. They are the wealthiest generation in American history. They were pleasantly surprised by the rising value of the things they owned, until a reality check came in the form of the 2008 economic crisis. Older Boomers are nearing retirement and younger Boomers are beginning to confront the challenges of aging. They value customized solutions, brand names and don’t like to be made to feel old.
Learn more about how to best connect with Baby Boomers at the links below, and then head to AIG’s Generation Station, which is easy and fast. Answer a few basic questions about your client and get customized sales strategies, insights and talking points.
| 
