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Are you making a solid connection with all your prospects, regardless of age? In insurance sales, many customers are 10 or more years younger or older than you. Learning about generational differences will help you quickly expand the target age range for your sales and grow your business.
Consider Generation X, for example. They were tagged as “slackers” when they first reached adulthood, but since then have become a dependable, hardworking and well educated part of the workforce. They are reaching their peak earning years, are beginning to assume positions of leadership in the business and political worlds and have spending power in excess of $1.5 trillion annually. Because of their unique experiences, they tend to value communication strategies that emphasize transparency and facts and want full disclosure.
Learn more about how to best connect with Gen X’ers at the links below, and then head to AIG’s Generation Station, which is easy and fast. Answer a few basic questions about your client and get customized sales strategies, insights and talking points.
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